The Melody Maker was always considered the serious music paper in the UK and catered for "minority" interests like folk and jazz as well as regularly including detailed reviews of musical instruments. The publication was aimed at musicians and was often used as a credible source of advertisements for professional musicians. 

Gio Goi is back, back on the shelves, in the clubs and on the streets as it releases its new range of clothing. But probably the most significant thing about its return is the fact its back in the hands of the guys who gave it us the first time round, The Donnelly brothers.

Jack Kerouac – the name is a perfect union of the real and the romantic; earthy everyman honesty coupled to a distinctly European sense of the exotic.It’s a name you can roll around like a mouthful of deep red wine – Jack Kerouac. He sounds like your old drinking buddy down the bar.

Paul Weller and Steve Brookes formed The Jam in 1972,
Rick and Bruce joined, Steve left and the three of em saw it through.