The 11th staging of the World Cup TM was held in Argentina in 1978. The competition logo was based on the signature gesture of former President Juan Peron i.e., a salute to the crowd with both arms extended above his head. The design was had been in 1974, two years prior to the military coup in 1976. And whilst they tried to change the competition's logo, the design was already broadly commercialized and merchandise had already been made. A forced modification would automatically trigger a litany of lawsuits. against the country, and so the government dropped their objections.